Ailina Calip
Project Manager + Digital Marketing Specialist
Phone:
206.551.3661
Email:
Address:
5350 Brevin Court
Las Vegas, NV 89131
A Bit About Me
Impact-oriented marketing and operations leader with a deep understanding of the big picture and how to impact the bottom line focusing on value creation and competitive differentiation. Highly effective at leveraging data-centric tools and cross-functional collaboration to champion strategic initiatives that optimize engagement, sales, and operational effectiveness. Adept at managing all aspects of a program, including budgets, resources, communications, and progress while demonstrating high delivery and quality standards. An influential communicator who can build consensus among key stakeholders and clients to deliver unparalleled value.
Work Experience
June 2015 - Current
Freelance Marketing Consultant Las Vegas, NV
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Worked with marketing business owners within public speaking, business/life coaching, and health, and wellness industries to develop digital marketing strategies that increase online presence with an average of 78% growth across clients.
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Consulted with 20 clients to provide social media management services across Facebook, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat; supported website design and implementation via the Wix platform.
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Performed comprehensive analysis of existing social media and website content and market research to provide strategic marketing recommendations.
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Reviewed metrics including engagement, impressions, hashtags, keyword optimization, and post frequency to assess performance and create paid and organic marketing strategies, increasing lead generation by 30-40% in the first three months.
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Developed marketing and social media campaigns, including copy, posts, and photos in alignment with the brand’s voice.
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Managed campaign calendar based on social media marketing strategy while educating clients’ internal teams.
May 2018 - December 2021
Community Manager, Thrive Communities Seattle, WA
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Hire, train, and manage a six-member team consisting of maintenance, community, and leasing staff members.
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Oversee financial processes, including month-end reconciliations, budgets, rent collection, and vendor/contractor relations.
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Monitor budgets ranging from $350,000 to $520,000, review delinquency reports to ensure timely payments, and analyze data such as parking and resident charges (pet rent, deposits, storage charges, and concessions).
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Manage rent collection across 228 residents worth a total of $550,000 per month within a mid-rise residential community.
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Maintain records, including reports on customer-related issues, monthly owners’ letters, payment reconciliation, and maintenance and administration audits using Yardi, CRM, and LRO.
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Establish policies and procedures regarding concession, referral, and weekly team meetings to increase operational effectiveness.
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Streamlined move-out process by creating pre-move-out inspection, make-ready checklist, and quality control forms to identify necessary maintenance and repairs and ensure effective quality assurance.
September 2017 - May 2018
September 2017 - May 2018
Digital Marketing Manager, ActionCOACH Las Vegas, NV
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Delivered social media strategies across Facebook, Twitter, LinkedIn, Instagram, Pinterest to increase engagement rates and leads within a business coaching franchise; managed 30-35 accounts simultaneously.
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Trained coaches globally (Australia, Europe, and US) on social media best practices to increase leads.
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Analyzed lead capture systems and followed through on leads using HubSpot.
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Implemented content, developed brand awareness, generating inbound traffic, and cultivating leads, targeting franchise investors and owners with a minimum of $15K-$45K to invest.
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Kept up to date with industry trends and implemented new strategies to leverage company’s social media reputation.
Retention Sales Representative, Cox Communications Las Vegas, NV
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Responded to 70-90 daily calls from existing customers to ensure client retention for a cable company.
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Educated customers on active product features, service offerings, billing, charges, and product value, achieving monthly key performance metrics, call and order entry productivity standards, and call quality performance.
Additional Information
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Education: Master of Science, Communications, Focus on Leadership, Purdue University (expected Sep 2022); Bachelor of Science, Business, Marketing Focus, University of Phoenix (2015).
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Technical Skills: Microsoft Office Suite, Google Suite, Yardi, CRM, LRO, Google Sheets, Wix, Canva, Hootsuite, and Buffer.
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